Saliqmiut: Tuktuuyaqtuuq Centre for Arts and Culture

Tuktoyaktuk, NWT • December 2018 – Current

Business Case Development, Facilities Programming, Brand Story, Naming and Marketing Communications, Capital Fundraising, Operational Design, Physical Design, Human Resources, FF& and OS&E Procurement, Hotel Launch, Ongoing Design and Implementation of Cultural Centre:

Pure North provided the feasibility study and business case for the development of a multi-purpose cultural and visitors centre facility in the hamlet of Tuktoyaktuk that would carry the community’s goals of a museum, gallery, museum archives, a centre for performing and visual arts, a cultural gathering and educational facility, a visitors centre, administration offices for both Tuktoyaktuk Community Corporation and the museum/cultural centre staff, along with an innovative commercial accommodation, café and banquet component to further support the long-term financial viability of the project. In the second phase of the project, Pure North guided the brand story development and naming of Saliqmiut by the Heritage Society, wrote the website copy, guided the graphic design and marketing communications, continued to work with the Society on feasibility and capital fundraising. The project broke ground in October 2025 and the hotel and office component completed in July 2026. Pure North remains the lead consultant on the completion of the Centre for Arts and Culture, currently under construction.

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