Market Positioning, Operational Modelling, Facilities Programming

Pure North’s deep understanding of high-end global travel markets and travel motivations allowed our team to ascertain and optimize the untapped potential for Sandpiper. Pure North crafted the authentic, compelling – and competitive – brand story for the resort to inform the operations, facilities programming and financial feasibility.

Pure North provided the market-derived intel for how a reimagined Sandpiper needs to look, feel, act, sound, smell and taste – for what is required to deliver a profound sense of place at every touch point and to carry the new market positioning.

Ultimately, Pure North helped to help shape the competitive sustainability for Sandpiper first, which in turn allowed this special place to be planned to operate well into the future with ecological, cultural and financial sustainability.

The study outlines:

• The opportunity – the optimum opportunities to capture in redevelopment
• The market position and brand story – a new story that embraces the River, the original heritage, nature and culture and Japanese sensibility.
• Operational vision – detailed information to support the market position and inform the physical design
• Scope, scale and facilities programming – including size and functionality
• Financial – optimal capital spend to achieve desired financial results