Market and Feasibility Study, Business Plan, Detailed Hospitality Operations Design, Facilities Programming, Marketing, Sales and Distribution. *This project was under construction when it was halted by the developer due to financing challenges and has not completed.

Pure North was the development coordinator behind this luxury aurora viewing lodge on the edge of Yellowknife’s boreal wilderness. Pure North provided the community liaison, market and feasibility study, market position, brand story (for Solstice Destinations and Skywatch), operational modelling, design concept, human resources development, as well as an extensive sales, marketing and distribution program.